- Press & Media Kit
For journalists, partners, and storytellers.
Everything you need to write about Bayit Lepleitot accurately - facts, photos, logos, and boilerplate, ready to use under standard editorial terms.
Last updated · April 2026 · Press inquiries answered within 24h
- Quick facts
The numbers and dates, for the record.
The figures below come from the home's internal census, refreshed monthly. Reproduce exactly as written.
- Founded
1949 in Jerusalem by Rabbi Naftali Rosenfeld z"l, a Holocaust survivor who lost his entire family in Auschwitz.
- Children today
800+ girls and boys across four sister programs - the largest census in the home's history.
- Four programs
Bayit Lepleitot (flagship residential), Nivcheret (transitional), Bishvilech (mentorship), Beyachad (day program for boys from divorced families, opened 2022).
- Graduates since 1949
4,200+ children have called Bayit Lepleitot home over 77 years. Twenty-three returned to become social workers within the home itself.
- Years of operation
75 continuous years - through three wars, ten Israeli governments, and three generations of the founding family.
- Founder narrative
Rabbi Naftali Rosenfeld arrived in Jerusalem in 1947 with no surviving family. He opened the door of a three-room flat to 24 girls in 1949. His grandson, Rabbi Chaim Elazar Rosenfeld, directs the home today.
- Logos & wordmarks
Approved marks, ready to drop in.
SVG only - sharp at every size, light on the file. Clear space equals the height of the letter ב in the wordmark. Do not recolor, re-italicize, or set on a patterned background.
- - SVG · 24 KB
Primary Logo
Full color, for light backgrounds. Use at 32px minimum width.
Download SVG ↓ - - SVG · 24 KB
Logo · Dark Mode
Linen on ember. For dark backgrounds and event materials.
Download SVG ↓ - - SVG · 12 KB
Wordmark · Hebrew
בית לפליטות in Frank Ruehl Libre, our display weight.
Download SVG ↓ - - SVG · 12 KB
Wordmark · Latin
Bayit Lepleitot in display italic. For headlines, ledes, and pull quotes.
Download SVG ↓
- Press photos
Editorial-approved photography.
Photos available for editorial use with credit 'Courtesy of Bayit Lepleitot.' No alteration of faces or context. Children pictured have written consent on file; faces of minors not in our consent registry are obscured at our discretion.
Friday night Shabbat table · flagship campus
Courtesy of Bayit Lepleitot · 2025Beis Medrash hour · Nivcheret
Courtesy of Bayit Lepleitot · 2025Graduation ceremony, eighteen-year-old cohort
Courtesy of Bayit Lepleitot · 2024Inner courtyard · the original 1949 home
Courtesy of Bayit Lepleitot · 2025Rabbi Chaim Elazar Rosenfeld, Director
Courtesy of Bayit Lepleitot · 2024Purim mishloach manos · kitchen
Courtesy of Bayit Lepleitot · 2026
- Brand standards
Color, type, and the voice we keep.
The home reads warm and quiet. These are the marks we hold to in print, on the web, and in broadcast - the same on a poster as on a Form 990 cover.
- Palette
- Ember#2D1B1B
bg-ember - Brick#4A2D2A
bg-brick - Copper#8A5A2B
bg-copper - Honey#F4C97C
bg-honey - Linen#FDF6E7
bg-linen - Parchment#F1EAD7
bg-parchment
- Display
A home, not a shelter.
Display & headlines · italic by default
Georgia · Charter · Times New Roman
- Body
Founded 1949 in Jerusalem. 800+ children today.
Body & UI
Helvetica Neue · Helvetica · Arial
- Hebrew
בית לפליטות
Hebrew display
Frank Ruehl Libre
- Voice
Do
- Write the home, not the institution. Say 'home' before 'organization' wherever the meaning carries.
- Name the founder. Rabbi Naftali Rosenfeld is the start of every long version of the story.
- Use exact numbers from this kit - 800+ children, 4,200+ graduates, founded 1949.
- Quote the third generation. Rabbi Chaim Elazar Rosenfeld is the on-record spokesperson.
- Lead with girls and children, not with deficits, trauma, or charity-language.
Don't
- Don't call it an orphanage. We are a home - most girls have living parents.
- Don't dramatize the founder's Holocaust history beyond the lines provided in the 250-word boilerplate.
- Don't use stock photography of unknown children to illustrate stories about Bayit Lepleitot.
- Don't conflate the four programs. Bayit Lepleitot, Nivcheret, Bishvilech, and Beyachad each have distinct purposes.
- Don't refer to the home as 'ultra-Orthodox' as a primary descriptor. Religious framing is welcome; politicized framing is not.
- Boilerplate
Drop-in copy for press releases & wires.
Three lengths, three languages. Each version mentions the founder, the year, the four programs, the 800+ children, and the third generation of leadership. English is canonical; Spanish and Hebrew copy is published as-is and may be edited for local idiom.
50-word boilerplate
- 50 words · Español[ES · pendiente de revisión editorial] Bayit Lepleitot es un hogar de 75 años en Jerusalén fundado en 1949 por el sobreviviente del Holocausto Rabbi Naftali Rosenfeld z"l. Hoy, la tercera generación de su familia dirige cuatro programas hermanos que atienden a más de 800 niños - niñas en cuidado residencial y de transición, y niños en un programa diurno para familias divorciadas.
Reproduce verbatim. Reference:blphome.org/press100-word boilerplate
- 100 words · Español[ES · pendiente de revisión editorial] Bayit Lepleitot, fundado en 1949 por el sobreviviente del Holocausto Rabbi Naftali Rosenfeld z"l, es un hogar de 75 años en Jerusalén para niñas vulnerables y, desde 2022, niños de familias divorciadas. El hogar opera cuatro programas hermanos sirviendo a más de 800 niños hoy. La tercera generación de la familia fundadora dirige el hogar.
Reproduce verbatim. Reference:blphome.org/press250-word boilerplate
- 250 words · Español[ES · pendiente de revisión editorial · usar la versión 250 en inglés como canónica hasta nueva edición.]
Reproduce verbatim. Reference:blphome.org/press
- Press contact
One desk. Twenty-four-hour reply.
Every press inquiry is routed to one person, so you talk to someone who knows the home. Out of hours, urgent breaking-news requests reach a backup desk in under four hours.
- Direct line
Devorah Frankel
Director of Stories & Communications
- press@blphome.org
- Phone
- +1 (718) 555-0149
- Hours
- Mon-Thu 9:00-17:00 ET · Fri morning until 13:00 ET
24 hours for press inquiries, 4 hours for breaking news.
- Únase a la familia
$72 al mes